Daniel Pflumm was a central figure in the cultural scene of 1990s Berlin. Born in 1968 in Geveva, Pflumm founded the legendary Elektro club on Berlin's Mauerstraße which featured DJs such as Jeff Mills and DJ Hell from 1992 until its closure in 1994. At Elektro, one would nd TV monitors playing videos made by Pflumm: short segments from recorded news and TV commercials, looped ad absurdum. P umm would repeat this at his next club he opened Panasonic on Berlin’s Invalidenstraße (1995–97). As well as his activities as a club owner, Pflumm ran the techno label Elektro Music Department with Mo Loschelder and Klaus Kotai. In the late 1990s, Pflumm gained recognition as an artist, above all for his light-box works: company logos stripped of their identifying names. Among Pflumm’s designs is the red-and-white logo he made for Berlin’s Galerie NEU in 1999. Online, one can find a cluster of labyrinth- like websites Pflumm started making around 2000 and maintains to this day. Pflumm – who has had solo exhibitions at the Palais de Tokyo, Paris (2004) and at Hannover’s Sprengel Museum (2005–06) – lives in Berlin, where he works as a graphic designer as well as making music and art.
(Text from "DONT BELIVE THE HYPE", Frieze 2014)